How to Build a Fitness Website [2018 Guide]


 

It is no secret that a healthy and active lifestyle finds more and more supporters around the world. Most people today choose fitness clubs in the neighborhood, go to the nearest gyms and workout under the supervision of trainers.

We will show you some statistics and will try to clarify what people are choosing today and what we can expect in the nearest future.

How to Build a Fitness Website [2018 Guide] - Statista - The percentage of U.S. adults who use an app that gives fitness instructions as of 2017, by age

According to the data provided by statista.com, there are still not many people who use applications and all kinds of portals for regular training and online consultations. At the same time, more than half of the respondents said that although they don’t use such services, they can imagine such a possibility.

There is only one thing that remains – create an excellent product that can meet most needs.

Most people today can be divided into these groups:

  •    Professional athletes who train regularly to stay in shape;

  •    Fitness trainers, who once might have been into a sports career, and now decided to re-qualify;

  •    Those who have been following the principles of healthy nutrition and proper physical activity for some time;

  •    Those who want to return to their ideal forms and to become like at least one of the ones mentioned above.

 

If you work as a trainer in one of the fitness clubs or in any other way try to help people to improve the quality of their lives, to make them healthier, and at the same time you are looking for a further professional growth, here are some reasons to move your business online and to build a fitness website.

  1. Today having your representation on the internet is no longer a luxury. This is a means of increasing sales and bringing your business to a higher level. Therefore, you should not postpone the fitness site development. Otherwise, this market will go to your competitors forever.

  2. Make your own fitness website and do not forget about its proper development. Thus you will bring your business to a whole new level. It so happened that when choosing goods and services people rely not only on their own experience but also trust the public opinion. Positioning yourself (for example) as a professional fitness coach and, in fact proving your competence, you will be able to earn great credibility from potential customers.

  3. Mobile friendly fitness website will give you almost limitless opportunities to find your target audience. More and more people are using only smartphones to find information on the internet. This means that when they take their phones to find the best gym websites – you’ll be there waiting for them.

  4. Content, content and more content. Share healthy lifehacks, video lessons, or any other useful information concerning fitness and everything you do. This is another perfect way to raise the trust level and attract new visitors, who will later become your regular customers.

  5. After the site is created and launched, the sale of most of the services will be automated, and you will not have to spend much time on it. Moreover, the number of sales themselves will not be limited and can grow almost endlessly.

  6. The main advantage of online presence is the fact that the customer will be able to make an order and purchase your services from anywhere in the world and at any time of the day.

  7. Your website allows automating the sale of absolutely any goods and services that you can offer. This list includes fitness programs, individual meal plans, various aids or books, and branded fitness accessories.

So once again:

There is an unspoken rule – if you have your own business, your potential customers should have the opportunity to learn about it on the internet. About the ways to make it successful, we will talk below.

In the chase for the ideal fitness website: where to start and what to expect

 

The very first decision (after the decision to build a site), which you will have to make – whether the fitness website design will be a template (similar to most existing ones), or a custom. Here are a few reasons to make your choice in favor of an individual one.

  1. Make sure that you have something to say and show to your customers. In the context of globalization, any feature is a great competitive advantage for the business owner. Therefore, individual design of the sideboard, office, logo and, of course, website do not cease to be in demand among companies looking ahead to the future. Because, in perspective, your difference from competitors creates a brand, and the brand requires less contact with the user who makes a purchase. In other words, some businesses save on typical solutions for “today,” and the others invest in individual gym website development for “tomorrow.”

  2. Of course, the custom design of the site is more expensive than its template friend. However, since you decided to keep up-to-date, maybe we’ll try to look with one eye into the future? The thing is that in the future a custom designed website will require less investment in advertising, promotion, and renewal. While, in couple years after creation, the template site will become obsolete and will need significant expenses, because redesign will be impossible and it will be necessary to create a new website and start everything from scratch.

 

There is another option that will help to save money at the beginning. It is a choice in favor of a template product complemented with a unique design that will be associated with your brand in the future. Whatever it is, in perspective a custom solution for your site will be much more convenient, reliable and profitable.

Why do we recommend custom website development to our clients

 

Most users are delighted with the basic set of functions provided by popular template website designs. However, if you want your business to grow and develop in future, sooner or later it will be necessary to add or amplify the functions of your web-service. In the case of basic design, an expansion will be difficult, and sometimes even impossible. That is why, if you make your choice in favor of custom development, all changes will be limited only by your desires, and not by the capacities provided by a common template.

 

What’s next?

 

Further, it is necessary to define a specific theme and functional of the future site.

At this stage you have to determine the niche your project will take.

  1. You can create a gym website with tons of useful information and training for beginners and professionals, like:

Rival Fitness

How to Build a Fitness Website [2018 Guide] - Rival Fitness - Main Page - Screenshot

  1.  

    Fitness trainer website. Through such a site, you can help people to set the right goals. Individual training programs, weekly meal plans, informative videos and everything that will help people to reach those goals by all means.

Shed Fat

How to Build a Fitness Website [2018 Guide] - ShedFat - Main Page - Screenshot

  1. Online representation of your on-land gym. Share the latest information about your gym’s advantages and conveniences to attract more members.

Peleg’s Gym

How to Build a Fitness Website [2018 Guide] - Pelegs Gym - Main Page - Screenshot

  1. Online store, where you will sell all kinds of sports equipment and related products, like Amazon

How to Build a Fitness Website [2018 Guide] - Amazon - Sports & Outdoors - Main Page - Screenshot

 

Seven issues to be considered before designing and development process starts

 

  1. Study your competitors’ products and choose the best solutions which are worth to be focused on when developing your own service.

  2. Prepare the technical specification. It will adequately describe the functionality of your product. While creating the spec, you will receive a document that accurately describes all the tasks for developers, which will subsequently simplify its implementation.

  3. If you plan to develop a mobile application in the future, it is better to take it into account when building project architecture.

  4. We recommend to break the project into stages and set deadlines for each step. Thus, it will be easier to control the process of project development.

  5. Prioritize each stage of development to quickly launch the product on the market.

  6. At each stage of development, the product should be tested to reveal bugs. This will identify all possible errors and increase the reliability of the product before it is released.

  7. After the MVP product (minimum viable product) is ready, it is necessary to make it accessible to the audience as soon as possible, to get users feedback.

Then, there are several very important moments, which under no circumstances can be missed when you create a fitness website and organize its fruitful work:

  • Customer feedback. We have already mentioned this, but it will not be superfluous to stress this once again. For the client, it is extremely important to know what place did he hit and what other people think about this place. So make sure you left room for comments.

  • Thematic blog. Useful information is always in high demand, especially if it is an expert opinion, niche news, real reviews. This will be a benefit not only for your readers but will help to optimize your site for search engines.

  • Share the results [in social media`s] your clients have achieved (of course, with their permission). A person who came to a fitness site wants either to lose weight or search for power training or for any other reasons want to look into the world of healthy people. What, except the success of your clients, can convince visitors of your expertise?

  • Give away what others sell. Do not be scared! This does not mean that you have to give all your life and professional experience for free. It is a question of a single-entry present, for example, an e-book or several video lessons for beginners. After viewing these lessons a person will come to you for an additive, and here is when the sales begin. Another plus of this strategy is that visitors leave you their email address, which becomes an integral attribute of the next clause.

  • The productivity of email marketing has been repeatedly proven in practice. “Attach” every potential customer to periodic informative emails and, most likely, sooner or later the “information hunter” will come to you again and again, and the will decide to stay with you and use only your services.

 

After that, you can analyze the performance of your project in real time and add new or remove unnecessary features.

How to develop a gym website successfully with minimum costs and risks, or what is MVP

Often, when a person has a brilliant idea for a startup, he begins to actively implement it, using all possible methods to achieve the desired result. It often happens that fitness professional website development takes many months and many thousands of dollars. The reason is that everyone wants to do more and better than his or her competitors did. However, is this correct? After all, no one is insured from risks, and few of those who rushed in a whirlpool with a head remain afloat.

We know for sure – less is better, and here is when the MVP concept comes to our aid.

What is MVP?

This is a minimally viable product that lets you get certain feedback from users and customers, clarify which services are essential, which are not worth attention, and for which of them clients are not going to pay.

Even if your idea is genius, do not consider it as a final result. The minimally viable product gives you the possibility to:

  1. Reduce cost to build a fitness website without investing in a failed project.

  2. Find out if your product is interesting for potential users.

  3. Find the most optimal way of development for your product.

  4. Collect the base of potential clients and attract the early adopters of your product.

How much does it cost to build MVP

There are different types of MVP and different ways of its development, but almost, in any case, this process requires capital investments, and of course, each businessman who wants to run a new project is willing to know what the approximate fitness website development cost is.

To build a site you will need to hire a professional company able to answer all the questions and embody all your ideas in the finished product. In order to bring the finished product (1.0 version) to the market, it may take at least two months.

Let’s see an approximate calculation of two types of MVP, that we usually offer our clients.

 

MVP 1 (Functionality)

  1. Online store functionality:

    • Showcase;

    • Individual design of landing pages for goods;

    • Shopping cart;

    • “Order” module;

    • “Payment” module;

    • The possibility to sell virtual goods;

    • Module for automated sending of orders for delivery.

 

  1. Marketing functionality:

    • Subscription to news and promotions;

    • Deals and sales timer;

    • Discount coupons.

 

  1. Administration part functionality:

    • Goods management (creation/editing);

    • Possibility to choose a template for the goods;

    • View order status;

    • Change order status;

    • Basic statistics.

 

Cost calculation table:

Element

Hours needed for development

Hours needed for design


Online store,

Marketing

13178

Administration part

60

-

Database architecture

30

-

Total, hours

22178

MVP 2 (Functionality)

  1. Online store functionality:

    • Showcase;

    • Individual design of landing pages for goods;

    • Shopping cart;

    • “Order” module;

    • “Payment” module;

    • The possibility to sell virtual goods;

    • Module for automated sending of orders for delivery;

    • Free delivery for certain regions;

    • Subscription to the product;

    • Online chat for customer support;

    • Possibility to pre-order goods.

 

  1. Marketing functionality:

    • Subscription to news and promotions;

    • Deals and sales timer;

    • Discount coupons;

    • The possibility of an Upsale;

    • Organizing challenges with the prize fund.

 

  1. Blog section.

 

  1. Administration part functionality:

    • Goods management (creation/editing);

    • Possibility to choose a template for the goods;

    • View order status;

    • Change order status;

    • Basic statistics;

    • Export of emails;

    • Managing the status of products sold by subscription;

    • Managing the homepage content;

    • Google analytics integration;

    • Easy-to-view statistics;

    • SEO optimization tools;

    • User management.

 

Cost calculation table:

Element

Hours needed for development

Hours needed for design


Online store,

Marketing

344122

Administration part

153

-

Database architecture

30

-

Total, hours

527122

 

 

Do not hesitate and start creating MVP for your startup! We are always glad to share our experience and to provide our services for the realization of your idea. Moving through the process step by step, carefully listening to your requirements and presenting our recommendations, we will create a successful project together.